The 5M’s of Advertising

Advertising Plan – Stages of Advertising Plan and deciding objectives and strategy of the plan

Advertising Campaign – Meaning, Types and How to setup an Advertising Campaign with Steps

Advertising Tools | Different Types of Advertising Mediums

Advertising Appeals – Rational Appeal, Competitive Advantage Appeal, Emotional Appeal

Creativity – Creative Process in Advertising & Importance of Creativity with examples of Volkswagen

DAGMAR – Definition, Goals and Objectives of DAGMAR in communication with example of Coca Cola

Ethical Issues in Advertising with examples of Red Bull, Hyundai, Kelloggs

Role of Advertising in Brand Building – How Advertising can help Brand building?

Role of Advertising in Product Life Cycle with examples of Absolut and Ikea

Role of Advertising in Low & High Involvement Products

Role of Different Elements in Ads – Elements in Advertising with Example of Jeep and KFC

Institutional Advertising – Meaning, Definition, Objectives, Advantages and Examples

What is Subliminal Advertising? Is it Effective? Examples of Subliminal Ads

Disruptive Advertising – What are Disruptive Ads? Examples of Game of thrones & other brands

Surrogate Advertising – Concept & History with examples of Kinfisher and other Surrogate Advertisers

Advocacy Advertising – Meaning, Channels and Examples of Airbnb, Starbucks and WWF

Concept Testing vs Copy Testing with examples

What is Copywriting? Elements of Advertising Copy, Principles of Copywriting with examples

How to prepare an Advertising Budget? All methods discussed with examples of Heineken and Budweiser

Advertising Budget – Key factors when deciding the Ad Budget

Agency Compensation – Fee payment method, Commission method, Performance Based

Criteria for Selecting an Advertising Agency

Advertising Agency – Meaning, Functions of Ad Agencies, Types of Advertising agencies

Evaluating Advertising Effectiveness – Different Methods explained with Examples and Case study

Media relations – Definition, Objectives, Benefits, Examples & Difference from Public Relations

The 9 Elements of TV Commercial – How a TV commercial is made?

Advertising Testing – Pre testing and Post Testing of Advertising

Trends in Advertising – Sponsored content, OTT advertising, QR Codes & other Advertising trends