Marketing Course

Basics of Marketing (Sample Content)
5 Topics
What is Marketing and What is Marketed?
Core Marketing Concepts | Needs, Wants and Demands | Segmentation, Targeting and Positioning
Company Orientation towards the Marketplace | Exchange Concept | Selling Concept | Marketing Concept
The 4 P’s of Marketing | Marketing Mix
Service Marketing Mix | The 7P’s of Service Marketing
Basics of Marketing (Continued)
5 Topics
The 4 As of Marketing | Acceptability, Affordability, Accessibility and Awareness
Marketing Objectives – What are the Objectives of Marketing? Meaning and Examples
New Marketing Realities – Relationship Marketing, Integrated Marketing & Performance Marketing
New Marketing Realities Part 1 (Technology, Globalization & Social Responsibility)
New Marketing Realities Part 2 – Changing Consumer Capabilities
Marketing Strategy
10 Topics
Corporate Planning and Strategic Planning | Strategic Business Units
Business Unit Strategic Planning Process | 7 Steps in Strategic Planning
Marketing Plan | Market Analysis | Situation Analysis | Steps in Marketing Plan
Value Chain | Core Competency
Marketing Audit – Features, Components, Process & Examples of Marketing Audit of Brands
What is First Mover Advantage? Benefits & types of first mover advantages. Examples of Kodak & Ebay
How to Develop a Marketing Budget? Examples of Budgets prepared by Industries & Companies
Marketing Myopia – Meaning, Causes, Examples of Kodak, Nokia and How to avoid Myopia
Marketing Metrics – Different Metrics which can be used in Marketing with examples
What is Time to Market? Meaning, Importance, Examples and How to improve it
Market Research
20 Topics
Marketing Information System – Components, Advantages, Limitations, Examples
Data Warehousing and Data Mining explained with Examples of Amazon and Flipkart
Marketing Intelligence | Data Sources | AI in Marketing
Macro environment – Economic, Socio-Cultural, Natural, and Technological Environment
Estimating Demand – Estimating Current Demands and Future Demands
What is Marketing Research? Characteristics and Examples
Market Research Process | Steps in Market Research
What is Applied Research? Meaning, Types, Examples and Difference from Basic research
What is R&D or Research and Development? R&D Models, Importance, Types and Examples
Exploratory Research – Steps, Types, Methods, Characteristics and Advantages
What is Field Research? Methods, Steps, Prerequisites, Examples, Advantages & Disadvantages
Qualitative vs Quantitative Research – Difference between Qualitative research and Quantitative
What is Descriptive Research? Characteristics, Advantages, Examples and Methodology
What is Sampling? Types of Sampling, Benefits, Probability and Non probability sampling explained
What is Convenience Sampling? Meaning, Advantages and Applications
What is Response Bias? Reasons, Types and how do you get rid of it
What is Desk Research? Sources, Advantages And how to conduct it
What is Empirical Research? Origins, Types, Characteristics, Advantages, Uses and Cycle
What is Bias? 3 Types of Bias Explained with examples
Ethnographic Research – Meaning, Purpose, How to Conduct it, Advantages and Disadvantages
Customer Management
21 Topics
Building Customer Value | Customer Perceived Value or CPV
Customer Satisfaction & Monitoring Satisfaction of Customers
Customer Attraction and Customer Retention | Reducing Defection Rate
Brand Loyalty – How to Build Brand Loyalty? Examples of Walmart and Apple
Customer Relationship Management | Personalized Marketing and Customer Empowerment
Customer Lifetime Value – Examples and Techniques and how to maximise CLV
Customer Acquisition – Meaning, Cost, Strategies, Ideas and Exampls of Brands
Customer Experience – Definition, Benefits, Strategy, Management & Examples of Netflix, Gopro
Customer Churn – Meaning, Importance, Measuring Customer Churn Rate, Causes and Reducing Churn
Customer Engagement – Meaning, Importance, Strategies, Metrics and Examples of Lego and Coke
Customer Feedback – Meaning, Importance, Methods of taking feedback & Examples
What is Consumer Awareness? Factors influencing them & Examples of Amazon Burger king and Nike
What is Customer Orientation? Importance, Process and Examples of Ritz Carlton and Amazon
What is Customer Delight? Its Importance & How to achieve it, Examples of Taco bell & Netflix
What is Customer Success? How do you define customer success and measure it with examples and steps
Customer vs Consumer – Their Roles, Similarities and Differences
What is Customer Insight? Types, Tools, Importance, Examples & How to gather insight about customers
What is Customer Journey? Five Stages and Customer Journey Mapping Explained with examples
Customer Value Proposition or CVP – Importance, Types and 10+ Examples on Value Proposition
What is Buyers Remorse? Factors affecting buyer Remorse including Examples
What is Impulse Buying? Examples of Impulse buying in Supermarkets like Ikea and walmart
Segmentation, Targeting and Positioning
8 Topics
Market Segmentation and its Types – Geographic, Demographic, Behavioral, Psychographic
What is Targeting? Different types of target market | Product Specialisation | Market Specialisation
What is Positioning? Market Positioning Explained | Points of Parity and Points of Differences
Positioning Strategies | Process of Positioning
Geographic Segmentation – Meaning and Examples of Segmenting by Geography
Psychographic Segmentation – Meaning, Variables, Elements & Examples of Segmenting by Psychography
Demographic Segmentation – Concept, Variables, Advantages and Examples
What is Perceptual Mapping? Meaning, Benefits, Limitations, Examples & How to build a Perceptual Map
Competition
4 Topics
Growth Strategies for Brands
Competitive Strategies for Market Leaders – Market Leader Strategies
Competitive Strategies for Market Challenger
Market Followers Strategy – All Strategies of Market Followers and Niche Marketers
Products
16 Topics
Product Levels – Three Levels of a Product | Customer Value Hierarchy
Product Classifications – Consumer Goods and Industrial Goods
Product Design – Phases, Examples, Importance and Case studies
Product Mix – Product Width, Length, Depth, Product Line and Line Stretching
Product Life Cycle – 4 Stages of Life Cycle of a Product
New Product Options – Types of New Products
Product Failure – Why Products Fail and 12 Examples of Product Failures
Crowdsourcing for Developing a New Product
New Product Development – Process and Stages with Examples and Case studies
Consumer Adoption – Process and Stages of Consumer Adoption | Diffusion of Innovation
Packaging & Labelling | What is Packaging and What is Labelling? Examples and Case Studies
What is Idea Generation? Sources and Techniques with examples of Google & Netflix
Minimum Viable Product – Definition, Meaning, Benefits, and Examples of Airbnb and Uber
Product Testing – Meaning, Purpose, Methods, and Examples of Ikea and Samsung
What is a By-Product? Uses of By-Products and Difference from Main Products including Examples
Usability Testing – What it is, Methods, Advantages and Examples
Services
6 Topics
Service Marketing Triangle – External Marketing and Internal Marketing
Service Marketing – Characteristics of Services – Case studies and Examples
Gap Analysis | Gap Model | 6 Types of Gaps
What is SERQUAL? SERQUAL Model Explained
Self-Service Technologies (SSTS) – Concept, Benefits, and Examples
New Services Realities | Customer Empowerment and Customer Co-Production
Pricing
15 Topics
What is Pricing? Introduction to Pricing and Concepts on Price
Approaches to Pricing | Cost Based Pricing | Dynamic Pricing and Others
Pricing Strategies | Different types of Pricing in Marketing
Promotional Pricing – Examples and Case Studies
Differentiated Pricing – Types and Examples
Barter & Counter Trade – Examples
Sharing Economy and Rental Economy – Examples and Case Studies
Psychological Pricing | Consumer Psychology and Pricing | Perception Pricing
Dynamic Pricing – Definition, Types, Advantages, Examples and Usage in AI, Hospitality, Airlines
What is Predatory Pricing? Strategy, Effects, Legality and Examples of predator price
What is Target Pricing? Concept, Examples, Approaches, Advantages and how to keep a target price
Competitive Pricing – Meaning, Strategies, Advantages and Examples of Fedex and Walmart
Price Gouging – Meaning, Causes, Laws and Legal actions against it and Examples
What is a Loss Leader? Characteristics, Advantages, Disadvantages & Examples of Amazon Prime
What are Switching Costs? Different types of Switching Costs with Examples
Place
16 Topics
Marketing Channel – Industrial Channel, Consumer Channel and Reverse Channel
Multi Channel Retailing – Types, Benefits and Trends
Push Marketing and Pull Marketing – Strategy, Tactics and Differences
Channel Design & Decisions of Channel Design | Intensive, Exclusive and Selective Distribution
Channel Management Decisions
Channel Integration – Vertical Marketing System and Horizontal Marketing System
E-Commerce Channels – Different Types of E-commerce and a look at Major Players
M-Commerce Channel – Mobile Commerce Explained with Case studies and Examples
What is Retailing? Types of Retailing and Functions of Retailing with examples
Retail Formats – Store Based Retailing and Non Store Based retailing | Types of Retailers
Private Label – What is a Private label brand? History, Advantages, Creation and Examples
What is Wholesaling? Different Types of Wholesalers with Examples and Case studies
Logistics & Supply Chain Management – Inbound Logistics and outbound Logistics – Concepts & Examples
Drone Delivery – Benefits, Challenges and Examples of Amazon, JD.com & Google
Place Marketing – Meaning, Importance, Essentials, Tourism Marketing with place, Resources
Contract Manufacturing – Meaning, Importance, Advantages, and Examples of Apple and Foxconn
Promotions
23 Topics
Marketing Communication Mix Explained with Examples
Characteristics and Components of Marketing Communication Mix
Communications Process
Response Hierarchy Models | AIDA Model | Hierarchy-Effect Model
Developing Effective Communication and Deciding the Communications mix
Sales Promotion and Trade Promotions Examples and Case Studies
Sales Promotion Tools – Different types of Sales Promotions with Examples
Marketing via Events & Experiences
Public Relations – What is PR? Tools of PR and Publicity
Online Marketing – Concepts of SEO, SEM with Examples
Social Media Marketing – Social media platforms & Social media campaigns by Known Brands
Word of Mouth Marketing or Womm – Meaning, Benefits, Tactics and Examples
Mobile Marketing – Concept, Strategies, Types of Mobile Marketing and Examples
Direct Marketing – Meaning, Features, Advantages, Strategies and Examples
Customer Database & Database Marketing – Meaning, Advantages, Challenges and Examples
Socially Responsible Marketing – How Adidas, Nike & Google are socially responsible
Cause Marketing – How Starbucks, Redbull and Coca Cola use Cause related marketing (Examples, Cases)
Above the Line – What it is, Benefits, Challenges, Examples and Difference from Below the Line
Below The Line – What is BTL marketing? Meaning, Benefits and Examples
What is Emotional Appeal? Role in Advertising, Application, Uses and Examples
Marketing Collateral – Meaning, Importance, Different types of Collaterals in Marketing
Earned Media, Owned Media and Paid Media Meaning and Examples
What is a Status Symbol? Importance and Examples of Status Symbols
Strategic Marketing
2 Topics
Market Development – Strategies, Advantages and Examples of Netflix, Walmart and Amazon
Market Penetration – Meaning, Strategy, Purpose with Examples of Internet, Smartphones etc.
Types of Marketing
13 Topics
Ambush Marketing – Direct and Indirect Ambush. Examples of Amex and Visa
Guerrilla Marketing – Concept, Strategies, Advantages & Examples of Nike, Colgate, Tesla
Sports Marketing – How Sports can be marketed? Examples of Fifa, IPL and NFL
Meme Marketing – In the Moment Marketing – Examples, Types and Case studies
What is Internal Marketing and why is it Important? Examples of Ritz Carlton and marriott
What is Network Marketing? How Network marketing works? Examples of Amway, Avon and Mary Kay
Holistic Marketing – Meaning, Components, Importance and Examples of Holistic Marketing
Buzz Marketing – Strategies to create a Buzz for your brand with advantages & Examples
What is Gamification? Benefits, Techniques, Tools and Examples of gamifying
What is Neuromarketing? Concept, Tools, History, Limitations and Examplesg
What is Micromarketing? Difference from Macro marketing, Approaches, Advantages and Examples
Marketing Automation – Concept, Categories, Advantages, Features and Process
Instagram Marketing Strategies for Beginners
More Concepts of Marketing
6 Topics
What is a Tagline? Examples, Benefits, difference from a slogan and how to write a tagline
What is a Testimonial? Different types of Testimonials with Examples and How to write a testimonial
What is Direct to Consumer or D2C? Meaning, Advantages, Disadvantages, Tips and Examples
What is Inbound Marketing? Strategies, Benefits, Examples & its Difference from Outbound Marketing
Internet of Things or IOT – Meaning, Origins, Applications, Examples, Future with IOT, Barriers
What is A/B testing? Importance, Uses and How to Perform an A/B test
Retailing
5 Topics
Green Retailing – Common practices of Green Retailers like Ikea, Walmart & Apple
Airport Retailing – Meaning, Advantages, Disadvantages and Example of Dubai and Changi Airport
Why is Unboxing Products So popular? Tips and Examples for Unboxing Products and Unboxing videos
Franchising – Benefits, Functions and Responsibilities. Subway, McDonalds and KFC Franchising
Visual Merchandising – What it is, Types, Techniques, Five senses, Advantages, Examples
Market
2 Topics
Market Capitalization – Meaning, Types, Importance & Examples of top 10 Companies by Capitalization
Mass Market – Definition, Meaning, Features, Advantages and Examples of Mass Markets
Protecting A brand
3 Topics
What is Intellectual Property? Patent, Trademark and Copyrights explained with examples
What is a Trademark? Origins, Symbol, Usage, Legality, Registration Process, Examples & Protection
What is Copyright? Purpose of Copyright and case studies of Copyright infringement
Course Certification
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Price Gouging – Meaning, Causes, Laws and Legal actions against it and Examples

Marketing Course Pricing Price Gouging – Meaning, Causes, Laws and Legal actions against it and Examples
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Price Gouging

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