Brand Elements – Types of Brand elements and their Importance

Brand Name – What makes a good Brand Name? Types of Brand Names with examples

What is a Brand Logo? Types of Brand Logos, Features, Benefits and Role in Branding

Brand Mascot – Their Role in Branding, how to choose one and examples of Great Brand Mascots

Brand Jingle – Advantages of using a Jingle & Examples of Brand Jingles

Brand Personality – Meaning, Importance, and How to build a Brand Personality with 5 step model

Brand Domain Name – Why you should book a Branded Domain name? Benefits & Advantages

Brand Packaging – Meaning, Objectives, Importance, Role of Colors in Packaging with Examples

Brand Mantra – Explained with Examples

Brand Community – Types, Benefits and Examples of Famous Communities

Brand Equity and Sources of Brand Equity

Sources of Brand Equity – 5 Techniques of Measuring Brand Equity

How to Manage Brand Equity? Brand reinforcement and Brand Revitalization

Brand Value – Meaning, Difference from Brand equity and different methods of Brand valuation

The Brand Value Chain and 4 Stages of Brand’s Value Chain

Branding Decisions – Individual Brands, Umbrella Brands and Sub Brands

What is an Umbrella Brand? Examples of Popular Umbrella brands like Unilever, Volkswagen

Brand Extensions – Meaning, Types, Advantages, Strategies, Importance and Tips

Brand Hierarchy – Different Levels of Brand Hierarchy

What is Brand Portfolio? Brand Portfolio Strategies with Examples and Case Studies

Co-Branding – How does it work? Advantages, Types, Examples & Case studies of Co Brands

Brand Repositioning

Ingredient Branding

The Four Steps of Brand Building – Each step explained in Detail

Brand Story Telling – Importance and Elements. Brand Story of Airbnb & Nike

Celebrity Branding

Brand Advocates

What is Brand Experience? Its Importance & Examples of Brands which deliver awesome Brand Experience

Corporate Identity – Definition, Meaning, Importance, Elements and how to build it?

Corporate Branding – Definition, Importance, Advantages, Strategies & Examples of Nestle & Coca Cola

Emotional Branding – Types, Examples and the Science behind it

Luxury Branding – Six Factors of a Luxury Brand and why customers pay high for a Luxury Brand?

Branding Challenges – What are the challenges in Building a Brand? With Examples

Global Branding – The Ten Commandments of Branding Globally

Positioning and Branding for a Small Business

Rebranding