Branding Course

Introduction to Branding (Sample Content)
4 Topics
What is a Brand? Branding Explained | Importance of Branding and Advantages of a Strong Brand
Types of Brand – 11 Types of Brand and What differentiates them
Brands vs Products – Difference between a Product and a Brand
Corporate Level Strategy – Different strategies used at the Corporate Level
Introduction to Branding (Continued)
4 Topics
The 4 Pillars of Branding and the BAV model explained
Business Level Strategies – Different strategies used at the Business Level
Leveraging Secondary Brand Associations | Co-Branding | Ingredient Branding
What is Brand Awareness? How Brand Recognition and Brand Recall help awareness
Components of Branding
10 Topics
Brand Elements – Types of Brand elements and their Importance
Brand Name – What makes a good Brand Name? Types of Brand Names with examples
What is a Brand Logo? Types of Brand Logos, Features, Benefits and Role in Branding
Brand Mascot – Their Role in Branding, how to choose one and examples of Great Brand Mascots
Brand Jingle – Advantages of using a Jingle & Examples of Brand Jingles
Brand Personality – Meaning, Importance, and How to build a Brand Personality with 5 step model
Brand Domain Name – Why you should book a Branded Domain name? Benefits & Advantages
Brand Packaging – Meaning, Objectives, Importance, Role of Colors in Packaging with Examples
Brand Mantra – Explained with Examples
Brand Community – Types, Benefits and Examples of Famous Communities
Brand Equity and Valuation
5 Topics
Brand Equity and Sources of Brand Equity
Sources of Brand Equity – 5 Techniques of Measuring Brand Equity
How to Manage Brand Equity? Brand reinforcement and Brand Revitalization
Brand Value – Meaning, Difference from Brand equity and different methods of Brand valuation
The Brand Value Chain and 4 Stages of Brand’s Value Chain
Brand Management
8 Topics
Branding Decisions – Individual Brands, Umbrella Brands and Sub Brands
What is an Umbrella Brand? Examples of Popular Umbrella brands like Unilever, Volkswagen
Brand Extensions – Meaning, Types, Advantages, Strategies, Importance and Tips
Brand Hierarchy – Different Levels of Brand Hierarchy
What is Brand Portfolio? Brand Portfolio Strategies with Examples and Case Studies
Co-Branding – How does it work? Advantages, Types, Examples & Case studies of Co Brands
Brand Repositioning
Ingredient Branding
Brand Building
13 Topics
The Four Steps of Brand Building – Each step explained in Detail
Brand Story Telling – Importance and Elements. Brand Story of Airbnb & Nike
Celebrity Branding
Who are Brand Advocates? And how to create advocates for your brand?
What is Brand Experience? Its Importance & Examples of Brands which deliver awesome Brand Experience
Corporate Identity – Definition, Meaning, Importance, Elements and how to build it?
Corporate Branding – Definition, Importance, Advantages, Strategies & Examples of Nestle & Coca Cola
Emotional Branding – Types, Examples and the Science behind it
Luxury Branding – Six Factors of a Luxury Brand and why customers pay high for a Luxury Brand?
Branding Challenges – What are the challenges in Building a Brand? With Examples
Global Branding – The Ten Commandments of Branding Globally
Positioning and Branding for a Small Business
What is Rebranding? Types, Reasons and Examples of Rebranding including Tinder, Amazon and Google
Course Certification
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Introduction to Branding (Sample Content)

Branding Course Introduction to Branding (Sample Content)

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