Advertising Course

Introduction to Advertising
5 Topics
What is Advertising? Meaning and Features of Advertising with examples of Motorola, Nivea & Amazon
What is Advertising? Objectives of Advertising and Types of Advertising
Functions of Advertising – Objectives of Advertising
Classification of Advertising – Classifiying Advertising based on Area, Audience, Media etc
Active Participants in Advertising – Who are the participants in Advertising
Concepts of Advertising
8 Topics
The 5M’s of Advertising
Advertising Plan – Stages of Advertising Plan and deciding objectives and strategy of the plan
Advertising Campaign – Meaning, Types and How to setup an Advertising Campaign with Steps
Advertising Tools | Different Types of Advertising Mediums
Advertising Appeals – Rational Appeal, Competitive Advantage Appeal, Emotional Appeal
Creativity – Creative Process in Advertising & Importance of Creativity with examples of Volkswagen
DAGMAR – Definition, Goals and Objectives of DAGMAR in communication with example of Coca Cola
Ethical Issues in Advertising with examples of Red Bull, Hyundai, Kelloggs
Role of Advertising
4 Topics
Role of Advertising in Brand Building – How Advertising can help Brand building?
Role of Advertising in Product Life Cycle with examples of Absolut and Ikea
Role of Advertising in Low & High Involvement Products
Role of Different Elements in Ads – Elements in Advertising with Example of Jeep and KFC
Types of Advertising
5 Topics
Institutional Advertising – Meaning, Definition, Objectives, Advantages and Examples
What is Subliminal Advertising? Is it Effective? Examples of Subliminal Ads
Disruptive Advertising – What are Disruptive Ads? Examples of Game of thrones & other brands
Surrogate Advertising – Concept & History with examples of Kinfisher and other Surrogate Advertisers
Advocacy Advertising – Meaning, Channels and Examples of Airbnb, Starbucks and WWF
Advertising Agency
12 Topics
Concept Testing vs Copy Testing with examples
What is Copywriting? Elements of Advertising Copy, Principles of Copywriting with examples
How to prepare an Advertising Budget? All methods discussed with examples of Heineken and Budweiser
Advertising Budget – Key factors when deciding the Ad Budget
Agency Compensation – Fee payment method, Commission method, Performance Based
Criteria for Selecting an Advertising Agency
Advertising Agency – Meaning, Functions of Ad Agencies, Types of Advertising agencies
Evaluating Advertising Effectiveness – Different Methods explained with Examples and Case study
Media relations – Definition, Objectives, Benefits, Examples & Difference from Public Relations
The 9 Elements of TV Commercial – How a TV commercial is made?
Advertising Testing – Pre testing and Post Testing of Advertising
Trends in Advertising – Sponsored content, OTT advertising, QR Codes & other Advertising trends
Course Certification
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Introduction to Advertising

Advertising Course Introduction to Advertising

In this Module, you will be introduced to Advertising and learn the basics of Advertising.

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