$18 for All Courses

Services Marketing Course

In-Depth Course on Services Marketing

In this course you will understand the relevance of service sector in our day to day routine.  The course fleshes out key service sectors and the strategies to stay competitive in them. The course will guide you on the importance of treating the marketing of services differently from that of goods. This course explains the gamut of service industry vis-à-vis service marketing mix (7P’s); product, price, place, promotion, people, process and physical evidence 

  • Brush up your knowledge on the basics and characteristics of ‘Services’ 
  • Learn the relevance of 7Ps of Services Marketing
  • Understand the key challenges involved in Marketing of Services 
  • Learn the key differences between marketing of goods and services 
  • Understand consumer behaviour in the gamut of the service industry

  • Understand the Impact of Macro-environment on your Service business 
  • Learn to design a robut ‘service’ product 
  • Learn how to brand and position your service 
  • Learn how to manage people (employees) in a service establishment 
  • Learn the nuances of Setting the Right price for your ‘Service’ product. 

  • Master the art of perfecting service quality standards vis-à-vis service quality dimensions
  • Learn how to Manage Demand and Supply in Services 
  • Understand the importance of Service Recovery Efforts and how it can win customer loyalty 
  • Learn to be Sensitive to Customer’s Reluctance to Change  
  • Learn how to leverage the power of self-service technologies

29 Videos, 6 Modules, 100+ Case Studies, 2.8 Hours of Content and Lifetime Access.

Case Studies on Service Marketing

Here are some of the case studies we have analyzed in this course.

Marketing Challenges of Services

Purchase Process for Services

Services Marketing Environment

Understanding Service Process

What is a Service ‘Product’?

Understand Pricing of Services

Promotion of Services

Place – (How do you distribute Services)

How do you manage People (Employees) in Services

Physical Evidence

How do you Manage Service Quality?

Productivity in Service Sector

How to Manage Demand and Supply in Services?

Benchmarking

Impact of Service Recovery Efforts on Consumer Loyalty

Course Content

Expand All

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Prices will increase soon*

Lifetime Access, 10+ Courses, 650+ Videos & Notes, 2000+ Case studies and all Future content

We believe in Bundled pricing and offer all our courses for a single price. Business is a huge concept and you should not be restricted to a single course.

  • Full Lifetime Access to All Videos and all courses
  • Study Notes for all Lessons
  • Premium Community Forum
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  • Quiz's with Progression tracking
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  • Filled with Case studies and Examples
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Certification on Course Completion

This is a Certification course and the below Certificate of Achievement will be awarded on completion of the course

Why learn with Digiaide Courses?

We combine classroom teaching with real-world examples and case studies. All of our extensive research has been poured into our courses, making you better students, professionals or businessmen, and women.

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All the courses we launch will have free Lifetime Access and you need not even register to gain access to these courses.

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Our tutors have more than a decade of experience of teaching in Marketing colleges or Building Marketing websites.

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We not only provide learning material but will also quiz and assess your knowledge from time to time which is the best measure of your progress.

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If you register, your course progress will be tracked and you can move forward at your own pace and learn in your own free time.

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Once you register, you will get free access to our membership forum, where learners can help each other progress by asking questions or answering them.

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Make the Best of our Early Bird Pricing where we give you access to all launched courses and all future courses (Including marketing and Digital Marketing) for one simple, transparent pricing.

If any problems in signing up, please Contact us.

FREE

$0

Free access to the first module of every course.

Want to test run and get a peek into the type of videos we deliver? Sign up for free and browse through the first module of each course.

  • Free Access to the first module of each Course
  • Get Updates on Courses and Lesson Additions
  • No Forum Access
JOIN NOW

PRO BUNDLE

$18 / 1400

Prices will increase soon*

Lifetime Access to All Courses for one single Price.

We believe in Bundled pricing and offer all our courses for a single price. Business is a huge concept and you should not be restricted to a single course.

  • Full Lifetime Access to All Videos and all courses
  • Study Notes for all Lessons
  • Premium Community Forum
  • Question and Answer support
  • Quiz’s with Progression tracking
  • Templates with all our experience poured in
  • Filled with Case studies and Examples
  • All Future Courses and Content
  • 30-Day Money-Back Guarantee
JOIN NOW

If any problems in signing up, please contact us.

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